To create a welcome pack for Redington staff, welcoming them into their new office, and introducing them to the new brand, which was launched the same day. It was really important to me to find good quality merchandise for the welcome packs that were actually useful and were more likely to be kept, rather than just an exercise in branding. For example the plan from HR was to give a box of items to new joiners, and I made the point that the box would likely be thrown away each time, whereas a canvas bag is actually useful and re-useable, this is more in-line with our brand values. I worked alongside the copywriter to make sure we had some great copy for the items that reflected the companies personality and values.